Google Blog Manager Flies to Twitter

The lady who began and handled Google’s blogs will be shaping Twitter’s voice.

Within the last nine years, Karen Wickre continues to be senior media liason at Google, where she built the now more-than-150-strong Google blog platform. Here’s how she referred to her role within the blogs inside a 2007 interview with SearchEngineLand:

“I shepherd them. I call myself the controlling editor, and I’m the gatekeeper for that new blogs. I’ve been with Google a very long time and also have labored in posting a very long time, and so i can’t help but give consideration towards the words – towards the ways Bing is interacting using the world.”

Wickre also released Google’s official Twitter presence, based on her LinkedIn profile.
She introduced Tuesday on her behalf personal blog that they could be crossing to work with the microblogging platform.

“I’m going to be working carefully using the marketing & comms teams (and most likely a couple of others) inside a new role: editorial director,” she creates. “As you may guess, it’ll involve a reasonable quantity of wordsmithing in addition to taking care of a regular Twitter voice across our public messages and knowledge pages.”

As wordsmiths ourselves, we are able to appreciate the potential for Twitter’s blog. Despite producing piles of interesting data which has inspired many examining tools, the organization only adds a number of posts every month — a few of which are centered on product features or company key events.

Might Wickre provide a facelift? Anybody that has loved researching from Dead Ocean Scrolls to Liberian peace activist Leymah Gbowee through Google’s blogs surely hopes so.

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